Brand Identity Refresh

Augsburg University

We had the opportunity to revisit our roots with the re-branding of Augsburg College to Augsburg University. The scope of this work entailed logo design, identity systems and standards manual.

In addition to the new name and mark for the institution we also created a “spirit symbol” for the athletic department to help elevate their presence on the field as well as in the community.

  • Research & Strategy
  • Identity design
  • Logo design

  • Typography

  • Refreshed color palette

  • Brand style guide


There is perhaps no greater feeling of pride and purpose than to give back to those who have so strongly influenced your passion, knowledge and pursuits in your life and career.

– Samuel Gross

Augsburg University Football Helmet
Augsburg University Soccer
Augsburg University Basketball
Augsburg University Hockey

Looking for more?

Oh Hey.

Ready to start a project or have questions about where to even begin? We’d love to hear about you and your big ideas.