material design

A Time for Material Design

2016 Design Trend

Material design has quickly become one of the most popular design trends used by artists in 2016. Characterized by flat shapes, drop shadows and bold deliberate colors. Material design adds realism and motion to a flat world. This technique is most famously used by Google in their visual language which has quickly become a global treatment for iconography. “Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space”,  are elements that Google uses to describe their style, as they continue to transform their language. Just as Google surprises us each day with their innovative illustrations, material design is sure to evolve as we head into fall and bring in the new year! What other trends do you think are major for 2016? What techniques will spark in 2017? Let us know on facebook!


Google's visual language



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